Fashion is an incredibly powerful form of self-expression. It can be used to express identity, beliefs, and personal style. By embracing individuality in fashion, individuals are able to set themselves apart from others in ways that make them feel unique and confident. The types of clothing we wear can affect our behaviours as well as our confidence hence why Contender Collective was founded. We are more than just a fitness brand as we aim to represent proudly our love for anime in the fitness spaces.